Riddle’s Jewelry

www.riddlesjewelry.com | Riddle’s Jewelry

Riddle’s Jewelry is a family-operated jewelry store with over 60 years in the business and counting. They offer a full product merchandise line, with a large inventory of loose diamonds, engagement rings, wedding sets, anniversary bands, bracelets, necklaces, watches, and Black Hills Gold. As a full-service jewelry store, they also provide on-site repair and custom design services at each store location.

Read on for more information about what they have to offer.

An American Success Story

Established in 1959, Riddle’s now has stores in over 60 locations across 9 states in the Midwest, with headquarters in Rapid City, South Dakota.

Their success can be attested to their unwavering dedication to providing the best customer service in the business. The company prides itself on being able to cater to each individual’s needs and has helped countless customers find the perfect jewelry piece no matter the occasion. Furthermore, they have long been a trusted name in the jewelry industry and are a leading innovator in jewelry technology and manufacturing.

From their headquarters in Rapid City, Riddle’s operates a thriving factory that produces many of their own jewelry designs, including their exclusive Noventa® Diamonds and wide selection of Black Hills Gold. They also feature collections from a variety of brands, such as Le Vian, Infinite Love, Frontier Elk Ivory, and Fairytale Diamonds, to name a few.

The Legend of Black Hills Gold

Black Hills Gold is a type of gold manufactured in the Black Hills region of South Dakota. It is a unique American art form that still uses the tools and techniques from the way it was originally made – by hand.

It dates back to the 1870s Black Hills Gold Rush, when the French goldsmith Henri LeBeau arrived in the region, hoping to strike gold.

The story goes that LeBeau, who was unfamiliar with the lay of the land, lost his way in the Black Hills wilderness. Faint from hunger and exhaustion, LeBeau collapsed and dreamed of the lush vineyards of his home country. Upon waking, LeBeau stumbled across some native South Dakotan grape vines growing along the edge of a creek. LeBeau’s life was saved and the legend was born.

LeBeau’s fortuitous discovery led him to craft gold ‘good luck’ jewelry featuring a grape leaf motif. The design quickly became popular among other prospectors hoping to strike it lucky and LeBeau’s jewelry soon became known as Black Hills Gold.

Today, the distinct grape leaf pattern is instantly recognizable and will no doubt continue to be cherished for many generations to come.

Rooted in the past, styled for today

Riddle’s Jewelry keeps the legend alive with its expansive collection of Black Hills Gold. Each piece is painstakingly handcrafted using the old methods, so you can expect to find only the highest quality pieces here.

If you like nature or vintage-inspired settings, why not consider a Black Hills Gold engagement ring, watch, or necklace? Riddle’s has a range of beautiful designs available, and the gold can be paired with your choice of diamond or gemstone. You can also have peace of mind in knowing that you are helping to support local artisans – something that Riddle’s is very passionate about.

Jewelry For Celebrating Every Occasion

With over six decades of experience under their belt, Riddle’s understands that they are selling more than just jewelry. For this reason, they remain committed to providing fine-quality diamonds and jewelry made with exquisite attention to detail, all at exceptional prices.

So, what are you waiting for? Head over to the Riddle’s Jewelry website and allow their skilled artisans to assist you in celebrating life’s milestones.


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