6 Best Wholesale Jewelry Suppliers Online [2024]

Disclaimer: Please note that ICONIC has no partnerships or affiliations with the wholesale jewelry suppliers mentioned in this article. Our goal is to inform readers, and we encourage you to conduct your own research before making purchasing decisions.

Jewelry is a popular product among retailers. It is often inexpensive and easy to stock, allowing retailers to turn a decent profit. If you’re planning on selling jewelry, wholesale fashion jewelry suppliers offer amazing deals that let you keep up with and cash in on demand for the latest trends in the fashion industry.

That being said, looking for the right vendor to supply you with a wide selection of wholesale jewelry can prove difficult. In this article, we’ll take a look at six of the best places to buy wholesale jewelry online.

What Kind of Jewelry Do Wholesale Suppliers Sell?

Before we get down to the nitty-gritty, let’s tackle the main subject: jewelry. There are hundreds of thousands of wholesale jewelry suppliers online. Most, if not all, carry a variety of fashion accessories, including gold jewelry, to cater to different customer preferences. However, not all fashion accessories are available for wholesale, for example, specialty items like Cape Cod bracelets.

Wholesale suppliers also offer certain categories of fashion accessories. These include:

• Hand fashion jewelry: This includes rings, bangles, bracelets, charms, and watches.
• Hair accessories: This includes jewelry pieces or ornaments to adorn your hair, such as bobby pins, hair pins, hats, and hair barrettes.
• Swimwear accessories: Pieces that fall under this category are usually worn to complement a person’s swimsuit. They include sun hats, sunglasses, stainless steel jewelry, chain-link items, and earrings.
• Foot accessories: This includes anklets, shoes, socks, and sandals.
• Other accessories: Some wholesale jewelry suppliers also offer accessories such as bags, belts, earrings, pendants, and costume jewelry.

Wholesale Costume Jewelry and Fine Jewelry Options

Wholesale costume jewelry and fine jewelry options are abundant online, catering to various tastes, styles, and budgets. Here are some popular options:

• Sterling silver jewelry: A popular choice for its durability and affordability, sterling silver jewelry is perfect for everyday wear. Its timeless appeal makes it a staple in any jewelry collection.
• Fashion jewelry: Trendy and affordable, fashion jewelry is ideal for retailers looking to stay ahead of the latest styles. These pieces are often inspired by current fashion trends and can be easily updated to match seasonal changes.
• Costume jewelry: Bold and statement-making, costume jewelry is perfect for special occasions or adding a touch of glamour to everyday outfits. These pieces are designed to stand out and make a statement.
• Fine jewelry: Luxury fine jewelry, including gold, silver, and precious gemstones, is ideal for special occasions or as a symbol of love and commitment. These high-end pieces are often crafted with exceptional attention to detail and quality.
• Stainless steel jewelry: Durable and hypoallergenic, stainless steel jewelry is perfect for those with sensitive skin or looking for a low-maintenance option. Its modern and sleek design makes it a popular choice for both men and women.

The Benefits of Buying Wholesale Jewelry Online

Buying wholesale jewelry online offers numerous benefits for retailers, boutiques, and designers. Here are some of the advantages of partnering with a reliable wholesale supplier:

1. Convenience

• Ease of access: Online wholesale jewelry suppliers provide 24/7 access to a vast selection of products, allowing you to browse and purchase at your convenience. No more waiting for store hours or dealing with crowded showrooms.
• Easy returns: Most online wholesalers provide straightforward return policies and money-back guarantees, ensuring customer satisfaction with their purchases.
• Time-saving: Online shopping saves time and effort, as you can quickly browse and compare products, prices, and suppliers. This efficiency allows you to focus on other aspects of your business.

2. Cost Savings

• Lower prices: Wholesale suppliers typically offer jewelry at significantly reduced prices compared to retail stores, thanks to bulk purchasing and economies of scale. This means you can get more bang for your buck.
• Discounts and promotions: Online wholesale jewelry suppliers often provide special discounts and promotions, making it even more cost-effective to purchase jewelry in bulk. These savings can be passed on to your customers, increasing your profit margins.

3. Wide Selection

• Variety of designs: Online wholesalers offer a vast array of styles and designs, allowing buyers to choose from a diverse selection of jewelry pieces, including rings, necklaces, bracelets, and more. This variety ensures you can find pieces that cater to your customers’ diverse tastes.
• Global access: Online wholesale jewelry suppliers can connect you with manufacturers and artisans from around the world, providing access to unique and exotic products. This global reach can help you stand out in a competitive market.
• Customization options: Many wholesale suppliers offer the possibility of customizing designs, providing unique pieces tailored to specific needs and preferences.

4. Competitive Edge

• Staying competitive: By purchasing from wholesale suppliers, businesses can offer competitive pricing to their customers, helping them stay ahead in the market.
• Brand growth: Expanding product offerings through wholesale purchases can attract new customers and increase sales volume, contributing to business growth.
• Quality control: Reputable online wholesale jewelry suppliers ensure quality control, providing high-quality products that meet your standards. This reliability helps build trust with your customers and encourages repeat business.

Overall, buying from a wholesale jewelry supplier online is a strategic move for both businesses looking to enhance their inventory cost-effectively and individuals seeking high-quality jewelry at competitive prices.

How Do You Select the Best Wholesale Jewelry Supplier?

If you’re set on reselling jewelry, there are several things you should do before committing to a supplier.

1. Do Background Research

A credible wholesale fashion jewelry/costume jewelry supplier will provide all relevant information on its website. This will include its contact details, package offerings, restock dates, and inventory.

That being said, it is also wise to do your own research. You can start by reading through reviews left by previous customers. Typically, comments offer a look into the supplier’s return policies, payment methods, product quality, and customer service team.

Verifying the manufacturer’s reputation with the Better Business Bureau or other reputable organizations can also be a good idea. This helps ensure you are dealing with a trustworthy and reliable supplier.

2. Check the Products On Offer

Most suppliers post the wholesale jewelry products they offer on their websites. Before purchasing, make sure the products follow the latest styles and fashion trends. Also, check if they are the jewelry items your target customers prefer. Carefully review product descriptions, including size, weight, material, and country of origin, to avoid potential issues.

3. Weigh the Prices

As much as possible, it is important for you to only engage with suppliers who can offer affordable prices. This allows you to still make a reasonable profit when you start selling your products.

Similarly, it is important to be aware that most wholesale suppliers require a minimum order. If you’re a start-up, it’s recommended that you look for a supplier who can accommodate a low minimum order rate. This prevents you from overstocking.

It may be tempting to commit to a supplier with low prices. However, it is good to compare the prices of a few other suppliers before making a decision. You might find another wholesaler offering even lower prices for jewelry of the same style and quality. Don’t be afraid to shop around or negotiate for better terms.

4. Check the Quality of the Products

Speaking of quality, it is critical to ensure that the products you are buying (and reselling) are of high quality. Selling products of poor quality, even if they are cheap, will not help you create a loyal customer base.

One way to check product quality is to ask for samples from the supplier. If sample products are unavailable, order a few pieces of each jewelry type. If the test order doesn’t meet your standards, consider switching to another supplier.

5. Customer Service!

Sometimes, a bad batch may be sent to you. When that happens, it is important to have an excellent customer service team to rely on. If your wholesaler offers great products but poor customer service, consider switching to another supplier.

Wholesale Jewelry Trends and Insights [2024/2025]

Stay ahead of the competition by keeping abreast with the latest wholesale jewelry trends and insights for the current and coming year:

• Sustainable and ethical jewelry: Sustainability remains a central theme in the jewelry industry. Consumers are increasingly drawn to pieces made from recycled materials, lab-grown diamonds, and ethically sourced gemstones. This trend reflects a growing emphasis on environmental responsibility and transparency in production practices.
• Personalized and custom jewelry: There is a rising demand for personalized jewelry, with consumers seeking custom engravings and birthstone accents to express their individuality. This trend highlights the desire for individualized pieces that commemorate special moments.
• Layered necklaces and chunky chains: The trend of layered necklaces continues to gain popularity, allowing for personal expression through mixing different metals, textures, and lengths. Chunky chains are also in vogue, serving as bold statement pieces that can elevate any outfit.
• Gender-neutral and inclusive designs: The jewelry market is increasingly embracing gender-neutral styles, with designs that challenge traditional stereotypes and celebrate individuality. This trend is reflected in the growing popularity of unisex bracelets, non-binary rings, and gender-neutral earrings.
• Integration of technology and innovation: Technological advancements, particularly in AI, are influencing jewelry design and manufacturing. AI tools are being used for creating unique designs based on customer preferences and enhancing online shopping experiences through virtual try-ons and personalized recommendations.

Who are the Best Wholesale Jewelry Suppliers?

Now that we’ve covered the basics, here are six of the best wholesale jewelry suppliers you can buy from online. Starting with…

Etsy

There are many reasons why Etsy is at the top of our list. First, Etsy offers a wide variety of jewelry from different suppliers, much of which is handmade. Many pieces can also be personalized specifically for you, ensuring that the products you are selling are unique.

Second, the prices on Etsy are competitive. As such, sellers often offer great discounts for bulk purchases.

Third, when you buy on Etsy, you are actually buying directly from independent artists and designers. This makes it easier to communicate any issues or specifications with them.

Lastly, Etsy provides excellent customer service. Apart from giving you a channel to communicate directly with the seller (which is unheard of for most other platforms), the company itself also has a solid customer service team.

Alibaba

Much like Etsy, Alibaba is an e-commerce platform offering a wide variety of products from different sellers, all at very competitive prices. The website features hundreds of thousands of fashion jewelry and wholesale jewelry sets, giving you plenty of options.

Alibaba offers users an easy search functionality with filtering options. This removes the need to scroll through dozens of irrelevant products. And if you’re not satisfied with your purchase, Alibaba offers a generous refund policy.

Pinktown

Pinktown USA is one of the most popular wholesale jewelry suppliers online. The company offers a wide selection of timeless and fashion-forward jewelry pieces, including necklaces, earrings, and bracelets.

What makes Pinktown a great choice for resellers is its commitment to providing only high-quality products and its quick turnaround time for all orders. Additionally, it has a team of experienced professionals in fashion accessories who work closely with each customer to ensure they get the jewelry they are looking for.

GETS

Gets.com has been in the industry for more than a decade, which is a testament to its success in providing good quality products to customers. GETS offers an extensive range of products, including jewelry clasps, acrylic jewelry, and hair accessories.

In addition to their products, GETS also offers free shipping on orders exceeding $500, free gift wrapping, and a 30-day money-back guarantee.

Zenzii Wholesale

Zenzii is both a retailer and a wholesaler. As such, you can rest assured that its jewelry sets and accessories are of great quality. Its collections also often contain bright colors and unique designs, which follow its motto ‘#BeBold—Live in Bright Color’.

Zenzii is one of the top choices among global resellers. Its high-fashion statement pieces are only available at its store. Each piece of jewelry is also made of premium materials and top-notch craftsmanship.

These, coupled with Zenzii’s affordable prices, make it a great choice for wholesale jewelry supplies. How affordable, you ask? Huge segments of their jewelry collections are available for low 2-—to 3-digit prices.

Zenzii delivers to all 48 continental U.S. states. Delivery is also free within the U.S. and takes no more than three days. The shop also ships to most international countries for a fee.

Allurez

Like Zenzii, Allurez is both a retailer and a wholesaler of fashion accessories. However, what makes Allurez different is that it also functions as a jewelry manufacturer, designer, and distributor.

Allurez specializes in providing fine and artisan jewelry pieces. As such, it’s the best choice for resellers hoping to stock engagement and wedding ring designs. The pieces can also be stored and drop-shipped directly to customers in a jewelry box or safe deposit box.

With all that said, if you’re a start-up, you may want to leave Allurez for a bit later down the line. As of writing, the company only partners with established vendors and retailers.